ArchitectureInterior Design

Marlow Group



Balestier Road – with a heritage trail of traditional shophouses, Art Deco buildings and temples, is also home to Holiday Inn Express & Suites Novena. The Architecture and Interior Design teams at ONG&ONG worked closely with the owner, Marlow International and the new hotel operator, IHG Hotels & Resorts, to transform the existing Quality Hotel.

The teams at ONG&ONG worked hand-in-hand to devise creative solutions of reconfiguring layouts while limiting the extent of additions and alterations works. The clever use of colour palettes and patterning helped to enhance the inherited spaces. Drawing from the area’s rich cultural heritage, with older shophouses juxtaposed against modern structures, the design inspiration sets the tone for travellers to experience vibrancy while exploring this part of Singapore.

Splashes of vibrant hues coupled with the emblematic green and blue Holiday Inn signage spruce up the exterior and gives a preview of the dynamic interior. Surfaces and built-ins are clad in neutral tones, creating a homely and timeless ambience; fabrics and furnishings are energetic and playful, representative of the rich cultural tapestry which is the essence of the design concept.