Vittoria Tyres (Thailand) Company Limited




Credited with creating the most advanced cotton tyres in the world, Vittoria tyres are familiar to cyclists the world over. The Italian brand engaged ONG&ONG Thailand to design its new cotton tyre manufacturing plant at Preaksa Industrial Estate, Bangpoo, Thailand.

The architecture team was inspired by the Vittoria brand DNA, which cites "dynamics, precision and reliability" as its key values. Rendered in a sophisticated ecru tone, the factory sports a coated steel facade with subtle diagonal slats that visually underscore the brand's innovative approach in developing unique products.

Darker grey tones and angular elements anchor the interior spaces, while windows look out upon a lushly landscaped internal courtyard, reflecting biophilic design principles. The double-storied entrance and office areas feature full-height glass panels to let in light and external views. Vertical louvres front the upper-level windows, helping to mitigate heat gain.

Certified as a carbon-neutral operation, the factory has solar panels on its rooftop, electric automated guided vehicles, and an electric vulcanisation process. Officially opened in October 2023, the Vittoria Cotton Tires factory is set to revolutionise the cycling industry.