In 2020, IMMORTAL, the brand engagement arm under the the ONG&ONG group, had the opportunity to evolve
Khatib Central into an inclusive, elderly-friendly neighbourhood through an interesting environmental wayfinding project. The system was co-designed by community stakeholders, healthcare practitioners and design consultants. Research indicates that seniors and patients with dementia respond well to colours and symbols. Therefore, the buildings are distributed into three zones – red, blue and green so they can be easily distinguished. Large colour-coded signage also helps the residents navigate the area better. Retailers in the area are trained to assist people with dementia. This wayfinding system has helped those with dementia maintain independence while navigating.